Music on hold and on hold messages already proved their efficiency. They are the most effective ways to improve your brand and market your company. And all of this without having to spend too many resources on an advertisement.
According to research, almost 20% of the customers who listen to messages on hold or entertaining music while on hold will purchase selections. Based from what they heard while waiting on the line of course. If you put it that way, music and message on hold serve as infomercials to your business.
Instead of letting your customers wait in silence, you can actually use the power of music on hold. Entertain your customers with a nice music or inform them about the latest offerings of your company.
Like any other type of advertisement, music on hold should always be relevant to the type of audience you have. Also, it needs to be suitable to the type of business as well. The messages should also be fresh and creative and they must provide important information. For example information on promotions, seasonal items, and news about the products or services. If you notice that the script is getting old and boring and the music used in the background is being monotonous, it is time to make a change.
Listening to the same old music or the same old message, over and over, can be frustrating and boring. You’ll irritate your customers and you’ll achieve the same effect as letting them wait in silence. Keep in mind that music on hold system and message on hold player are created to entertain your customers. Also, it will influence them into buying your products or services.
As a leading music on hold service provider, we can cater to your business needs and provide you with high-quality on hold marketing.
The reason why we are number one on the market is because we understand that every business has different needs and the secret of our quality working is to keep the music and message content relevant, fresh and timely according to those needs. In other words, we can help you update the music and on hold messages from time to time, depending on the information you need to tell your customers.
If you are ready to make one step forward and create new sales opportunities for your business, call us today!